What people are saying.

  • "Annie is an exceptional consultant, combining industry experience, passion, and a commitment to driving positive change. With a collaborative approach and a focus on empowering clients, she tailors sustainable solutions for businesses to thrive while making a meaningful impact. Her foresight, adaptability, and dedication ensure remarkable results for companies with positive outcomes for people, planet, and profit."

    James McManus, Director of B Lab Ireland / Founder of Earth’s Edge

  • "We worked with Annie on our B Corp certification in 2021 and couldn't recommend her enough. As a founder who is passionate about the B Corp movement but also cognisant of the day-to-day demands of running a growing business, it was important that we had someone dedicated to leading the process from start to finish. Annie's attention to detail and practicality shone through. She understood that we wanted to be engaged in the process and made sure that the team felt involved but not overwhelmed while presenting practical and achievable suggestions throughout around ways to improve our score and ultimately build a better business. Looking forward to working with Annie again on our upcoming re-certification!”

    Shane Ryan, Founder & CEO, fiid

  • "Annie was one of the original leaders of the B Corp movement in Ireland, achieving the highest score in Ireland for fiid back in 2021. Her commitment to the values espoused by B Corp, and her passionate way of communicating this, meant that she was an integral part of growing the community to where it is today. Having navigated the entire certification process herself, as well as training with key B Lab staff in order to become a B Leader, Annie has the skills and the knowledge to guide your company on the road to B Corp."

    Louise O’Connor, CSR, Strong Roots

  • “Working with Annie was one of the most empowering parts of our B Corp journey. Her deep knowledge, patience, and ability to translate complex frameworks into meaningful, actionable steps helped guide Ohh! By Gum to become the first Irish multibrand sustainable retailer to achieve B Corp Certification. Annie brought clarity and calm throughout the process, always encouraging us to stay true to our purpose while meeting the rigorous standards required. Her support helped us celebrate our values as a business, not just as a checklist but as a reflection of the impact we want to make for people and planet. We’re incredibly grateful to Annie for helping us bring this milestone to life – her expertise and belief in our mission made all the difference.”

    Sharon Griffin, Founder of Ohh! By Gum

  • Working with Annie Lee of Impactful Insights on our B Corp journey was an outstanding experience. Annie brought deep expertise, clarity, and unwavering support throughout the entire certification process. She truly held our hands every step of the way — helping us navigate the complexities, identify gaps, and implement meaningful changes that aligned with our values. Thanks to her guidance, we crossed the finish line with confidence. We couldn’t recommend her highly enough to any business serious about making a positive impact

    Darragh Flynn, The Happy Pear