What people are saying.

  • "Annie is an exceptional consultant, combining industry experience, passion, and a commitment to driving positive change. With a collaborative approach and a focus on empowering clients, she tailors sustainable solutions for businesses to thrive while making a meaningful impact. Her foresight, adaptability, and dedication ensure remarkable results for companies with positive outcomes for people, planet, and profit."

    James McManus, Director of B Lab Ireland / Founder of Earth’s Edge

  • "We worked with Annie on our B Corp certification in 2021 and couldn't recommend her enough. As a founder who is passionate about the B Corp movement but also cognisant of the day-to-day demands of running a growing business, it was important that we had someone dedicated to leading the process from start to finish. Annie's attention to detail and practicality shone through. She understood that we wanted to be engaged in the process and made sure that the team felt involved but not overwhelmed while presenting practical and achievable suggestions throughout around ways to improve our score and ultimately build a better business. Looking forward to working with Annie again on our upcoming re-certification!”

    Shane Ryan, Founder & CEO, fiid

  • "Annie was one of the original leaders of the B Corp movement in Ireland, achieving the highest score in Ireland for fiid back in 2021. Her commitment to the values espoused by B Corp, and her passionate way of communicating this, meant that she was an integral part of growing the community to where it is today. Having navigated the entire certification process herself, as well as training with key B Lab staff in order to become a B Leader, Annie has the skills and the knowledge to guide your company on the road to B Corp."

    Louise O’Connor, CSR, Strong Roots

  • “Working with Annie was one of the most empowering parts of our B Corp journey. Her deep knowledge, patience, and ability to translate complex frameworks into meaningful, actionable steps helped guide Ohh! By Gum to become the first Irish multibrand sustainable retailer to achieve B Corp Certification. Annie brought clarity and calm throughout the process, always encouraging us to stay true to our purpose while meeting the rigorous standards required. Her support helped us celebrate our values as a business, not just as a checklist but as a reflection of the impact we want to make for people and planet. We’re incredibly grateful to Annie for helping us bring this milestone to life – her expertise and belief in our mission made all the difference.”

    Sharon Griffin, Founder of Ohh! By Gum

  • "Working with Annie Lee of Impactful Insights on our B Corp journey was an outstanding experience. Annie brought deep expertise, clarity, and unwavering support throughout the entire certification process. She truly held our hands every step of the way — helping us navigate the complexities, identify gaps, and implement meaningful changes that aligned with our values. Thanks to her guidance, we crossed the finish line with confidence. We couldn’t recommend her highly enough to any business serious about making a positive impact."

    Darragh Flynn, The Happy Pear

  • "Working with Annie Lee was one of the best decisions we made on our B Corp journey. From the outset, Annie brought a level of expertise and commitment that went far beyond what we expected from an external consultant. Annie guided Phorest through every stage of the certification process, helping us achieve our B Corp certification in May 2026. Her deep understanding of the B Impact Assessment framework meant she knew exactly where to focus our efforts, and her knowledge of regional policies and compliance requirements across multiple jurisdictions was invaluable. We operate in Ireland, the UK, the US, Germany, Australia, and Finland, and Annie understood the nuances of each market when it came to labour practices, environmental standards, and governance requirements. That global perspective saved us significant time and helped us avoid pitfalls that could have delayed or derailed the process. What stood out most was her commitment. Annie treated our certification as if it were her own. She was thorough, responsive, and always thinking two steps ahead. Whether it was preparing documentation for the verification meetings, advising on how to address scoring gaps, or helping us navigate the diligence process with B Lab, she was consistently excellent. I would recommend Annie without hesitation to any company pursuing B Corp certification, particularly those operating across multiple regions. She is the real deal."

    Ronan Perceval, CEO of Phorest